Bybit “Moon Pillow”

I led a pitch win on Bybit, one of the world’s largest cryptocurrency exchanges. We developed a new platform of Next Level Trading, together with a completely new brand identity. To really live up to Next Level Trading, we created the Moon Pillow. Knowing that the biggest pain point of crypto traders is a lack of sleep, the Moon Pillow alleviates this problem by letting our customers sleep peacefully and only waking them when the market swings. The pillow has an in-built vibration alert, that when synced to their Bybit app, vibrates when their investments fluctuate within a certain percentage. 300 Moon Pillows were given away as prizes to Bybit customers at their annual World Series of Trading.