Throughout my career I’ve tried to make people feel something for the brands in my care. And whether in South Africa, New York, Australia or Singapore, I’ve loved building teams and steering agencies that share that same passion.

As Executive Creative Director at TBWA Singapore, I’ve helped raise the creative reputation of our agency, resulting in over 20 Agency, Creative Agency and Digital Agency of the year awards for the APAC Region over the last few years. In 2023 I was ranked in the Top 3 ECDs in Singapore by Campaign Brief Asia. I’ve also led pitch wins for Vivo, Bybit, Puma, SGEnable, RGE, Google Cloud, National Arts Council and StarHub.

As ECD of BWM Dentsu Sydney in the 5 years prior, I led the agency to a 9th most Creative Agency in the World ranking by Warc, as well as Regional Agency of the Year at New York Festivals, Digital Agency of the Year at Adfest and Agency of the Year nominations at Adnews, B&T and Mumbrella. I was also honoured to be ranked in the top 10 most awarded ECDs in the world according to the Big Won World Creative Rankings. Along the way I also led pitch wins for the iconic Qantas account as well as Toyota, HCF Health Insurance, MLC, Charles Sturt University and Sydney Kings Basketball team.

As a Creative Director for 4 years at TBWA Sydney, I helped make it the #1 Creative Agency in Australia, as ranked by the Global WON Report.

Over the years I've been fortunate to win a host of local and international awards, including Grand Prixs at all the major award shows - Cannes, One Show, Effies, Clios, NY Festival, LIA, Spikes, Adfest, Jay Chiat Award, 2 Best of Shows at AWARD and several D&AD pencils including the coveted Black Pencil.

And I’ve been honoured to serve on juries at Cannes, One Show, Spikes, Adfest, Chairman of Gongs Singapore and as this year’s Culture Chair at AWARD.

2023- Current
Executive Creative Director, TBWA\Singapore

2020 - 2022 Global Creative Director, Deputy ECD TBWA\Singapore

2015 - 2020 Executive Creative Director, BWM Dentsu Sydney

2011 - 2015
Creative Director, TBWA\Sydney

2009 - 2011
Deputy ECD, The Campaign Palace Sydney

2008 - 2009 Senior Writer. Saatchi&Saatchi New York

2007 - 2008
Senior Writer. BBH New York

2006 - 2007
Creative Director, Leo Burnett Singapore

2004 - 2006
Creative Director, Network BBDO Johannesburg

2002 - 2004
Senior Writer, Lowe Bull Johannesburg

2000 - 2002
Writer, Leo Burnett Johannesburg

1998 - 2000
Junior Writer, The Agency Johannesburg